Rebrand: Freedom Mallows

Freedom Mallows vegan/vegetarian marshmallows

The UK's favourite veggie marshmallows have had a facelift. The sloth is Freedom Mallows' new mascot, replacing the bunny rabbits from the old packaging. The massively improved branding should help make these mallows go mainstream, and yes - it finally says VEGAN on the front of the packs!



The old branding was pretty bad...

vegan/vegetarian marshmallows

There are still 5 varieties on offer in the new line up, with the regular mallows available in Vanilla (yellow and white options) or Strawberry, while the mini mallows come in Vanilla or Pink & White. 

The company seem to have made great strides in stopping the mallows sticking together in the packs too. Only one of our 5 packs had this problem, and to a lesser extent than in the past.

vegan rocky road

With so many marshmallows at our disposal we indulged in making some extra special vegan rocky road - with the large mallows in the mix, and the mini mallows on top. The recipe is on vegan.co.uk if you want to have a go yourself.



The mini mallows also make a great topping for your dairy-free hot chocolate. You don't need a recipe for that, but we do recommend Schlagfix squirty cream if you can get it.

Now that Freedom Confectionery are well established, and they have a brand they can be proud of, we're hoping to see these packs on supermarket shelves. Vegan marshmallows have been so difficult to get hold of for years, and it would be great to see Freedom Mallows available everywhere.






Web: veganoo.net   Twitter: @veganoo   Facebook: fb.com/veganoo.net   Flickr: veganoo


Vegan Blog · Vegan Product Reviews · Vegan Food Reviews · Vegan News · Vegetarian

16 comments:

  1. Here are the ingredients (as per their websute http://www.freedommallows.com/products/) : Glucose-fructose syrup, sugar, water, dextrose, carrageenan, maize starch, hydrolized soy protein, flavouring: natural vanilla flavour with other natural flavours, colour: Curcumin - the first two ingredients are sugar. The fourth ingredient is also another version of sugar. Essentially this is a terrible food which does not harm animals but is highly injurious to humans. At £2.49 for a 75g bag I'd say this is one to give a body swerve to.

    ReplyDelete
  2. A little bit of what you fancy does you good...

    ReplyDelete
  3. It certainly doesn't look like "a little bit" judging from the picture of the cup of coffee, or the already massively sugar-loaded chocolate cake topped with these frankly childish sweets... Anyhow, I've worked out where you guys are coming from now: if it's vegan it must be good - no further analysis. Rather than continuing to be a shill for what is clearly a nascent vegan processed food industry by taking the free stuff they send to you and writing uncritical pieces about their nutrient bereft products, why don't you use your blog to pressure these same manufacturers to start making things that actually benefit the consumer in terms of what they actually contain?

    ReplyDelete
    Replies
    1. This is certainly not an uncritical blog - you can find plenty of one star reviews on here. The very reason I started Veganoo was because I was tired of features like 'Shoparound' in The Vegan being uncritical of anything vegan.

      Veganoo exists to review everything vegan though; it's not a health website. Your health is your own business. Vegans enjoy treats, just like everyone else. Sure, we might overdo it to make eye capturing photos, but don't forget that we're advertising vegan food to people who think we eat lentils and sawdust.

      Chris
      veganoo.net

      Delete
    2. What! vegans like sweets too you know. Good job Veganoo :) , the new packaging is nice, great to have a main stream vegan marshmallow product in the UK.

      Delete
    3. I'm not so thick I can't read the ingredients myself and make an informed choice, thanks! It's good to know what tastes awful ahead of time though. I like veganoo, it highlights products I have never heard of which are nice to add to my cook-from-scratch norm. Because sometimes work is hard and I *don't* have time or energy.

      Clever people, always assuming everyone else is stupid.. !

      Delete
  4. I, for one, am glad this site does not just review different types of kale. I find the comments funny especially regarding the recent post re the vegan police!

    If people want to give up sugar, or sweets, or whatever, then that's their choice but it has nothing to do with veganism. This is a vegan site and so long as the food posted is vegan then what's the problem? There are plenty of sites that will tell you how to make a salad if that's what you want but this isn't advertised as one of them, and I'm glad of that!!

    ReplyDelete
  5. Thanks for the support Emma and emmzzi.

    ReplyDelete
  6. Someone clearly has a bee in his bonnet about processed food and if they want to live with raw fruit and cous cous that's fine but your blog is great as it has shown me loads of cool treats which when eaten in moderation is fine - but so what if not - hey we're human and a little Vegan marshmallow binge isn't bad certainly no animals were harmed and to me that's all that matters not the health benefits or lack of!!

    Your hot chocolate and rocky road looks amazing and I would snap them up in an instant if they were for sale in a cafe nearby. Personally I've been a vegan 25 years now and I still get excited when I get a new treat like these - like for instance when party rings finally became veggie recently, as others have said there are plenty of other blogs for campaigning and forcing your views down people's throats - I'm 39 now and I was once the Eco warrior trying to make everyone Vegan - but only for animal rights not for health benefits / in my older age I realise its better to educate people and get them to reduce their meat consumption and show we do eat 'normal' food and not just rabbit food!!

    Please keep doing what you do it's fab!!

    ReplyDelete
  7. gadgetdave, try lazy days tiffin in the freefrom aisle at Sainsbury - very similar to rocky road and delicious! Too sweet to overeat it too, a little box will last you a good while.

    ReplyDelete
    Replies
    1. Thanks I'll try that Emm ;-)

      Delete
    2. emmzzi - i'm pretty sure the Lazy Days rocky road is actually now vegan!! I think it was a recent change so definitely check the packet but new ones should be.

      Delete
    3. Yeah, we've been looking out for that, but no sign of it on shelves yet. Pretty sure that they're using Freedom Mallows in it.

      Delete
    4. Fab I had seen that in supermarket but ignored it assuming it wasn't Vegan - will check it out again thanks ;). http://veggies.co.uk/2014/08/22/lazy-day-foods-rocky-road-squares/

      Delete

We love to hear from you! Links to other vegan or related sites are welcome in the comments.

ANONYMOUS COMMENTS ARE CURRENTLY TURNED OFF DUE TO THE AMOUNT OF SPAM WE'RE GETTING.